Congratulations for VV’s honor as one of the “Top 10 globally reliable brands in Chinese food industry” in 2010.
A questionnaire survey (public welfare) jointly launched by China Chamber of International Commerce, 100 nationwide mainstream media and relevant organizations ended on December 31, 2010. The survey is to find out satisfaction degree of global consumers to China’s excellent domestic brands. In the activity, VV ranked as one of the “Top 10 globally reliable brands in Chinese food industry” in 2010.
The activity aims to energize Chinese national industry, realize collective development of China’s domestic brands, handle the present world trade protectionism together, enhance international popularity and competitiveness of domestic brands, upgrade national brand image and international discourse power, and help more excellent domestic brands to become “world famous brands”.
For many years, VV has been devoting to development of a healthy industry and establishment of an outstanding national brand with the idea of “root in China and face the world”. While expanding and upgrading soybean milk industry, VV implement a strategy of building an “internationalized large-scale comprehensive food” enterprise. It set foot in milk powder products, healthy beverages, cereals and oils, wine products. With the launch of VV Tianshan Snow milk, VV SOYJOY, VV Energy Cereal Drink, VV baby formula milk powder VV serial edible oils, VV Chuanwang Wine and so on, VV realized a sales of CNY 15 billion Yuan in 2010. Brand value increased to over CNY 7 billion Yuan. VV’s “healthy, sunny and warm” brand image has won popular support and had certain influence on domestic and overseas food industry.